The Admissions and Enrollment Track contains sessions designed for admissions, recruiting, and marketing managers and staff. The focus of the sessions is to share business best practices to help streamline the processes of student outreach and enrollment management based on effective use of segmentation, conversion stages, and performance statistics.

What’s New in CampusVue Admissions and Contact Manager
Presenter: Brent Ramdin

Learn about significant new features in admissions and contact manager that have been introduced over the last year. This session is aimed at enhancing and streamlining both admissions and recruiting, including improved lead functions. 

Admissions Best Practices in CampusVue
Presenter: Round Table Customers

Learn how to configure CampusVue to track and manage multiple inquiries and applications, manage lead vendors and sub-vendors and high school prospects. Participants will be exposed to a number of new admissions and contact management features within CampusVue and CampusPortal.    

CampusCRM New Product Overview
Presenter: Grace Fang with product specialist Rob Butler

Learn about a new product from Campus Management, powered by Microsoft Dynamics CRM.  CampusCRM is designed to help Admissions, Marketing, and Recruiting professionals streamline and speed how they generate student interest through outbound campaigns, capturing and assigning leads to representatives and helping students convert from lead-to-start.

Why CampusCRM?
Presenter: Grace Fang with guest speaker

What is CRM (Constituent Relationship Management)? How can CRM impact your efficiency, recruiting and visibility into campaign and vendors? Learn from a member of the CampusCRM product steering group how you can target and attract new students, market to current and former students, and cultivate affiliate relationships that are the best sources of future students.

Campaign 2008
Presenter: Grace Fang with guest speaker Gregg Meiklejohn (Enrollment Resources, Inc.)

Campus Management consulting partner Enrollment Resources shares best practices for launching marketing campaigns to reach your target student segments, measuring campaign results, and connecting students with their campaign sources.

How am I doing?” – Creating a Virtual Admissions Whiteboard
Presenter: Grace Fang with guest speaker Jason Pistillo (University of Advancing Technology)

Many institutions set goals by campus and by program for student recruiting and term starts, but measuring performance toward goals can be an analysis chore and is rarely done in real-time.  Even more challenging is setting individual goals and measuring actual performance.  Hear how publishing the performance of admissions representatives and recruiting liaisons can help individuals and teams achieve their goals and gain recognition for their contributions to campus goals.